Though its parent broadcaster doesn’t have a presence in the south, the streamer sees it as one of the biggest growth levers. But losing the digital streaming rights of the money-spinning tournament during 2023-27 is expected to halve that subscriber base and force it to rustle up non-cricket originals, experts say.įor another streaming giant, SonyLIV, the biggest driver of growth is originals and sports. The streamer, which has made more than 90 original films and series in India at an investment of over Rs 3,000 crore, has ventured into gaming and plans to roll out an ad-supported version globally.ĭisney+ Hotstar, the other streamer with an international parent, holds the pole position with its 50 million paid subscribers, largely due to its Indian Premier League (IPL) viewership. It has lately taken to acquiring hit blockbuster Hindi films such as Bhool Bhulaiyaa 2, Gangubai Kathiawadi and RRR among a spate of digital premieres of films across Hindi, Tamil, Telugu and Malayalam. The California-headquartered streaming giant has struggled to add subscribers in India with its western-flavoured content slate. It’s rival Netflix, on the other hand, has slashed prices.
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